Archive | April, 2009

Towards a More Social Engagement Model

21. April 2009 by Craig Peters

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Are we moving towards “a new model of engagement for businesses?” Is business becoming more social? Joshua-Michele Ross—in his great article at Forbes.com—says yes to both. It’s one of my favorite articles on the “social” part of business. …we are moving increasingly toward a new model of engagement for businesses, that is, (you guessed it!) social. [...]

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It’s a Lot Like Graphic Design

9. April 2009 by Craig Peters

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It’s a Lot Like Graphic Design

I was at a big conference in Boston this week (CHI 2009). At the opening-night banquet I sat with a bunch of graduate students from the University of Michigan’s School of Information. They mentioned something that got me thinking: graphic design is a lot like Social Capital. There’s a student competition every year for undergrads and [...]

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Preparing for a Crisis

3. April 2009 by Craig Peters

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You won’t hear “social capital”, “networking”, or “business lunch” anywhere in Jean Chatzky’s clip from the Today show. I’m including it for a one main reason: all the suggestions that Jean makes about preparing for a crisis have to do with long-term thinking, not short-term, which is how we want you to think about developing [...]

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